IX Labs Rebranding

In my role at IX Labs, I spearheaded the company’s comprehensive rebranding initiative, transforming its visual identity and communication strategy to align with its evolving vision.

The rebranding process began with the creation of a brand bible—a definitive guide that established cohesive standards for visual elements, tone of voice, and brand consistency across all touchpoints. I developed new brand elements, including refreshed logos, color palettes, photography guidelines, and typography, ensuring a modern and recognizable aesthetic that resonated with the target audience.

To support internal and external communications, I designed deck templates that streamlined presentation consistency and elevated the company’s professionalism. Simultaneously, I led a full social media overhaul, starting with a refined brand and content strategy. This included crafting a visually engaging feed with updated aesthetics, optimized content formats, and a cohesive narrative, resulting in improved engagement and brand recognition.

The rebranding not only revitalized IX Labs’ visual identity but also positioned the company as a more polished, innovative, and market-ready brand, reinforcing its credibility and appeal in the industry.