IX Labs Rebranding

Problem:
As IX Labs expanded into immersive education and cultural platforms, its existing visual identity and communication assets no longer reflected its evolving direction, making it harder to communicate its value to stakeholders, partners, and the public.

Approach:
I led the full rebranding process to redefine IX Labs’ visual and strategic identity. This included:
1. Developing a comprehensive brand bible with clear standards for tone of voice, visual elements, and brand usage.

2. Redesigning the logo, color palette, typography, and photography guidelines to create a modern, cohesive look and feel.

3. Creating deck templates to standardize internal and external presentations, improving clarity and brand consistency.

4. Overhauling social media strategy and visual content, introducing a new aesthetic and content direction to boost engagement and recognition.

Tools Used:
Figma, Adobe Creative Suite, Notion, Canva, Miro

Outcome:
1. A modern, unified brand identity that resonated with partners and audiences.
2. Elevated professional image and improved clarity across communication channels.
3. Increased engagement across social platforms, with a more visually coherent and strategic content presence.
4. Positioned IX Labs as a credible, forward-thinking leader in immersive cultural tech.